DEKODA
FERUNI RETAIL STORE
MELAKA
Completed Dec 2015
Setting it apart from conventional tile retailers, Feruni Melaka is envisioned as an art gallery - with Feruni tiles as art pieces. The ubiquitous tile is proudly elevated as a product of high-technology manufacture, with the painstaking details of surfaces and designs needing to be shown in all its glory.
The glass facade veils the building with a transparent skin, leaving its inner structure and insides exposed to view; an expression of the company’s core value of transparency encompassing honesty and integrity.
Expressive steel elements, cement finishes and hints of pinewood are restrained in a palette of black and white against grey and timber in the interior: painstakingly integrated to ensure that tiles remain the highlight.
The desire to revolutionise the tile retail industry has resulted in the creation of a sophisticated structure which combines both the desire to display products within it, as well as cultivating the language and identity of the brand around it.